Having been blogging for over 3 years, I hear the same advice over and over.. on how everyone should run their blogs. They’re handy guidelines for beginners, but once you get the feel for your blog, don’t be afraid to bend or even break the rules; because in the end, only you know what’s best for your empire.
“You need to post X amount of times a week”
Take a minute to be realistic. The more work that goes into producing a blog post, the bigger gap you can give yourself between posts; and your focus should really be on quality.
Remember, you’re only as good as your last blog post.
“Stick to your niche”
This is true in a sense, but the bottom line is how you present your content.
For example, my niche is fashion and style, but when I write about travel, there’s always a bit of fashion woven through it to keep it all tied together. As long as your write it in your voice, it fits.
“You need to be everywhere to be relevant”
Everyone goes through the same phase: the invitations start rolling in and you’re so excited by the opportunities that you accept every one; you eventually realize there isn’t enough of you to go around and it’s time to cut back. You’ll be happy to hear that there’s nothing wrong with being picky and selecting as many as you think you can manage.
Stay exclusive, don’t be everywhere. Don’t involve yourself with just anyone.. leave a little mystery to your life.
“Write for your readers”
Your readers are following you because they like your writing and connected with you, so the best thing you can do is stay on that path and work on staying true to your voice. If you write it, they will come.
Don’t get caught in the mind trap of waiting for greatness to find you. Get active and start hunting for greatness.
Fortune favors the bold for a reason so stop waiting and starting working; I started out hearing a lot of “no,” but the first time you get a “yes,” it’ll all be worth it.
If you’re looking for unique tips for bloggers I wish someone had told me when I started, I recommend this article.