It takes a little effort, but I’m here to make it easy for you
The blogging world is a grey area lots of people live in, but nobody talks about. How to get invited to events, how to travel for free, how gifting works and most importantly.. how and why is anyone getting paid?
If you’re a new blogger or a seasoned vet and you aren’t quite where you want to be, you’re making a common mistake: lack of confidence.
When I started blogging, every article and person had a different idea of what it meant to be successful and since I was new, it impacted my belief that I would ever get far. Eventually, I thought, “screw it, I’m not going to wait for the brands to come to me, I’m going to them!”
I got my first collab before I hit 5k on Instagram. It was gifted, but it was the first time someone saw potential in what I was trying to do.
So, from here on out, if you really want those dreams to come true, you have to have confidence in yourself that you do have what it takes to be successful, because it will translate in your emails to potential clients and will give them the confidence they need to pursue a campaign with you.
Let’s get to the content.
Blogging is a business and when pitching to a brand, your communication needs to be at a professional level and follow the structure of a selling pitch, because ultimately, that’s what you’re doing.
Keep it Simple & To the Point
Long emails are boring. Break the pitch down to:
- Brief overview of your blog & stats.
- What value you’re offering (even better if you have a specific campaign idea in mind)
- Why it’s relevant to the company.
- The ask.
- 1-2 examples of past work if you have it.
- Media Kit.
Don’t send this to just anyone, though. If you want to get in contact with the right person at a company, simply email and say that you have a campaign idea for the brand and ask to be connected with the person managing influencer relations and leave your media kit to legitimize yourself. Boom. Easy connection.
Personalize, personalize, personalize
As a female fashion blogger in her twenties, I’ve been emailed about reviewing geriatric products, male sports equipment and baby food. Personalization is key because people like to feel like they matter and like they aren’t part of a mass email (PSA: it looks desperate)
Before pitching a company, look at their website to get an idea of what products they sell and most importantly, look at their Instagram. If their aesthetic matches yours, they’re more likely to want to work with you. Weave this info into your email to show that you’re genuinely interested in working with them, it’ll get you a long way.
Always do your research
Similar to my last point, but do your research. Know the brands demographics, check out their overall aesthetic, if they’ve run collaborations recently and what you like about their company and their products.
It’s like online dating, if there’s nothing in common – what’s the likelihood of a match? None.
Keep the email about what you can do for them.
Remember, it’s a business transaction and you’re the salesman trying to sell a service. So ask yourself, what are you selling? A niche audience? A unique sense of style? Really cool editorials? Engaged readers?
If you have a smaller audience, this is when you can over deliver on what you can control, like extra posts on Instagram, etc.
Always, leave your media kit
It’s like leaving a business card. From experience, I know a lot of PR and brands won’t even reply to emails if it’s a block of text; they want to see how you present yourself visually before considering a collaboration.
Skip the work and check out the copy + paste templates that the pros use to close deals and get a free media kit here.
Photos by Thomas Bullock