How to Successfully Pitch a Brand

It takes a little effort, but I’m here to make it easy for you

The blogging world is a grey area lots of people live in, but nobody talks about. How to get invited to events, how to travel for free, how gifting works and most importantly.. how and why is anyone getting paid?

If you’re a new blogger or a seasoned vet and you aren’t quite where you want to be, you’re making a common mistake: lack of confidence.

When I started blogging, every article and person had a different idea of what it meant to be successful and since I was new, it impacted my belief that I would ever get far. Eventually, I thought, “screw it, I’m not going to wait for the brands to come to me, I’m going to them!”

I got my first collab before I hit 5k on Instagram. It was gifted, but it was the first time someone saw potential in what I was trying to do.

So, from here on out, if you really want those dreams to come true, you have to have confidence in yourself that you do have what it takes to be successful, because it will translate in your emails to potential clients and will give them the confidence they need to pursue a campaign with you.

Let’s get to the content.

Blogging is a business and when pitching to a brand, your communication needs to be at a professional level and follow the structure of a selling pitch, because ultimately, that’s what you’re doing.

  • Keep it Simple & To the Point

    Long emails are boring. Break the pitch down to:

  • Introduction
  • Brief overview of your blog & stats.
  • What value you’re offering (even better if you have a specific campaign idea in mind)
  • Why it’s relevant to the company.
  • The ask.
  • 1-2 examples of past work if you have it.
  • Media Kit.

Don’t send this to just anyone, though. If you want to get in contact with the right person at a company, simply email and say that you have a campaign idea for the brand and ask to be connected with the person managing influencer relations and leave your media kit to legitimize yourself. Boom. Easy connection.

  • Personalize, personalize, personalize

As a female fashion blogger in her twenties, I’ve been emailed about reviewing geriatric products, male sports equipment and baby food. Personalization is key because people like to feel like they matter and like they aren’t part of a mass email (PSA: it looks desperate)

Before pitching a company, look at their website to get an idea of what products they sell and most importantly, look at their Instagram. If their aesthetic matches yours, they’re more likely to want to work with you. Weave this info into your email to show that you’re genuinely interested in working with them, it’ll get you a long way.

  • Always do your research

Similar to my last point, but do your research. Know the brands demographics, check out their overall aesthetic, if they’ve run collaborations recently and what you like about their company and their products.

It’s like online dating, if there’s nothing in common – what’s the likelihood of a match? None.

  • Focus the email about what you can do for them

Remember, it’s a business transaction and you’re the salesman trying to sell a service. So ask yourself, what are you selling? A niche audience? A unique sense of style? Really cool editorials? Engaged readers?

If you have a smaller audience, this is when you can over deliver on what you can control, like extra posts on Instagram, etc.

It’s like leaving a business card. From experience, I know a lot of PR and brands won’t even reply to emails if it’s a block of text; they want to see how you present yourself visually before considering a collaboration.

Skip the work and check out the copy + paste templates that the pros use to close deals and get a free media kit here.

Photos by Thomas Bullock

  • Laura Roberts

    Fab ideas. Straight forward and to the point.

  • Thanks a lot for all your advice! 🙂

    Xx. Joti

    • Jessica Luxe

      Thanks for the comment! xx

  • Thx for the tips. I think this is really helpful when you don’t know where to start!
    I love your outfit btw, that skirt is gorgeous!




    • Jessica Luxe

      Yes! It’s all the things I wish I knew when I was starting out and if you want to go a step further, check out my email templates!

  • Thanks for the brilliant advice 🙂 Personalising emails is a great idea to avoid looking as though you’ve sent out a mass-email!

    Gabrielle | A Glass Of Ice | Worldwide Hotel Chocolat Giveaway x

    • Jessica Luxe

      It’s the most important part! xx

  • great post with a lot of good advice! thanks for sharing xo, sharon

    • Jessica Luxe

      Thanks Sharon!

  • These are such great tips! Thanks for sharing! =)

    – Cielo
    Mermaid in Heels

    • Jessica Luxe

      I’m glad you liked them! xx

  • Thanks for sharing such useful tips. I am in a funny position at the moment. I launched my blog at the start of the year but have been doing ig for over a year. At this stage ig is my strong point but I hope to keep working away at the blog to get to where I want.

    Adrianna xx

    • Jessica Luxe

      Congrats on launching the blog! It’s smart not to put all your eggs in one basket/ platform so a blog is a great idea, your blog will catch up 🙂

  • Emily

    I love that you’ve spoken about a subject we’re all curious about – some brilliant advice I’ll definitely be taking!

    Musings & More

    • Jessica Luxe

      Yes, I’m surprised I haven’t seen more posts like this. This is pretty much why I created the email pitch kit so everyone can get their hustle on

  • Thanks for these great tips dear and you look breath taking.

    Bernie, xx
    The Style Fanatic

    • Jessica Luxe

      Thank you so much, Bernie!

  • Personalization is so important. And it’s tough work, but you’ve got to put yourself out there and pitch brands instead of waiting for them to come to you. Totally agree with you on this!

    xx Yasmin

    • Jessica Luxe

      It’s so true, how else will they know who you are if you don’t at least introduce yourself?