Here’s how you can make sure you’re in the clear.
Every so often, buzzwords start swirling around the social media landscape and the word of the moment is ‘shadow ban’, and everyone is freaking out.
What is a shadowban? It’s basically turning an account into a ghost, but not telling the user they are a ghost. So the users keeps uploading and hashtagging, but have no idea their hashtags aren’t working and that’s why their engagement is down because everything looks normal from their end, but in reality they’re now operating from a shadow.
How can you tell if you’re shadowbanned? There are 2 options: Have an account who does not follow you to try and find your photos under one of the hashtags you used. Or you can use this automatic tool to check for you.
How to get around it (for now) There are a few theories floating around that are said to assist in keeping your content in the clear:
- Stop automating your content. Every action you make on Instagram is sent from an IP address. So if you’re uploading and engaging from your phone, but you have a bot running in India, it’s clear that one of them is a third-party app and Instagram is rumoured to be cracking down on this activity.
- Start interacting with users organically. It’s what the platform was originally created for and like I previously mentioned, Isntagram can tell where your actions are coming from and it’s safer to do it all from your phone.
- Try putting your hashtags in your caption. When using the automatic shadowban checker, I went from being banned to in the clear when I put my hashtags in the caption.
- Check your hashtags. Believe it or not, banned hashtags do exist. Why? Overly used hashtags start to get diluted with unrelated content, like porn/ spam, etc. so when this happens, Instagram blacklists the hashtag and using it can actually disable your image, causing all the hashtags you used in the same cluster to not work. Click here for a full list of banned hashtags.